Madonna No. 17 on The 25 Most Charitable Celebrities of 2013

Which celebrities have given the most of themselves to promote their causes? Who is an outspoken advocate and who just shows up for the year-end gala? The Daily Beast crunched the numbers to find out which celebrities were really the most charitable with the most valuable resource of all: their fame.

Methodology

25 percent: public perception of activism and compassion, from E-Poll Market Research, which measures the likeability and awareness of celebrities and public figures based on in-depth survey results of 46 attribute ratings

25 percent: number of charities supported, as reported by celebrity charity tracker Looktothestars.org

25 percent: promotion in magazines, major U.S. newspapers, and television (each market is weighted equally)

25 percent: promotion in online media, measured by Internet presence from Google page results and celebrity online impact scores from Traacker.

 

List:

1. Elton John

Number of Charities: 48

Public Perception Rank: 13

Traditional Media Rank: 2

Online Media Rank: 7

2. Angelina Jolie

Number of Charities: 29    
Public Perception Rank: 4  
Traditional Media Rank: 1 
Online Media Rank: 24

3. Bono

Number of Charities: 35    
Public Perception Rank: 1  
Traditional Media Rank: 11
Online Media Rank: 21

4. Oprah Winfrey

Number of Charities: 21    
Public Perception Rank: 3  
Traditional Media Rank: 6 
Online Media Rank: 5

5. Ellen DeGeneres

Number of Charities: 38
Public Perception Rank: 5
Traditional Media Rank: 15
Online Media Rank: 9

6. Michael J. Fox

Number of Charities: 6
Public Perception Rank: 2
Traditional Media Rank: 4
Online Media Rank: 2

7. Brad Pitt

Number of Charities: 39
Public Perception Rank: 7
Traditional Media Rank: 7
Online Media Rank: 23

8. Susan Sarandon

Number of Charities: 34
Public Perception Rank: 6
Traditional Media Rank: 19
Online Media Rank: 20

9. George Clooney

Number of Charities: 32
Public Perception Rank: 18
Traditional Media Rank: 3
Online Media Rank: 22

10. Paul McCartney

Number of Charities: 35
Public Perception Rank: 17 
Traditional Media Rank: 13 
Online Media Rank: 8

11. Willie Nelson

Number of Charities: 16 
Public Perception Rank: 10  
Traditional Media Rank: 5 
Online Media Rank: 12

12. Keith Urban

Number of Charities: 15 
Public Perception Rank: 21 
Traditional Media Rank: 20 
Online Media Rank: 1

13. Whoopi Goldberg

Number of Charities: 22 
Public Perception Rank: 9 
Traditional Media Rank: 22 
Online Media Rank: 4

14. Tom Hanks

Number of Charities: 28
Public Perception Rank: 15
Traditional Media Rank: 24
Online Media Rank: 14

15. Eva Longoria

Number of Charities: 35 
Public Perception Rank: 23  
Traditional Media Rank: 23 
Online Media Rank: 10

16. Matt Damon

Number of Charities: 31 
Public Perception Rank: 19 
Traditional Media Rank: 8 
Online Media Rank: 25

17. Madonna

Number of Charities: 26
Public Perception Rank: 25
Traditional Media Rank: 14
Online Media Rank: 13

18. Robin Williams

Number of Charities: 26
Public Perception Rank: 22
Traditional Media Rank: 21
Online Media Rank: 11

19. Betty White

Number of Charities: 9
Public Perception Rank: 8
Traditional Media Rank: 12
Online Media Rank: 18

20. Jessica Alba

Number of Charities: 28 
Public Perception Rank: 24  
Traditional Media Rank: 17 
Online Media Rank: 19

21. Morgan Freeman

Number of Charities: 17 
Public Perception Rank: 11  
Traditional Media Rank: 25
Online Media Rank: 16

22. Carrie Underwood

Number of Charities: 19 
Public Perception Rank: 20  
Traditional Media Rank: 18
Online Media Rank: 6

23. Tim Tebow

Number of Charities: 1 
Public Perception Rank: 12 
Traditional Media Rank: 9
Online Media Rank: 3

24. Gary Sinise

Number of Charities: 9 
Public Perception Rank: 14  
Traditional Media Rank: 10 
Online Media Rank: 15

25. Katie Couric

Number of Charities: 15 
Public Perception Rank: 16  
Traditional Media Rank: 16 
Online Media Rank: 17

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